eckfactor is an Australian publicity agency specialising in helping local and global companies create, launch and build brands. eckfactor specialises in entertainment, live events, music, arts, television, radio and new media, however in recent years has expanded to represent major international consumer brands including L’Oreal and Garmin Australia and New Zealand.
Headquartered in Sydney, the agency was founded in 1999 by Karen Eck, a public relations and publicity professional dedicated to producing outstanding results. eckfactor has a reliable and energetic team that applies enthusiasm, originality and creativity to help clients’ brands thrive.
We have real know-how in launching news, maintaining momentum and creating awareness of initiatives. Most importantly, we have solid relationships with the media and eckfactor provides added value for all of its clients. Senior members of the eckfactor team are dedicated to each account and heavily involved in day-to-day activities providing the personal service you expect from a premier agency.
eckfactor started in the United States, representing blue-chip clients such as the Discovery Channel, National Geographic, Columbia Tri-Star International and Mark Burnett Productions. In 2001 the agency moved to Australia and since then has secured top media and entertainment brands as clients including Harpo Productions (Oprah’s Ultimate Australian Adventure), Sony Pictures Television, MTV, News Limited, SBS Subscription Television’s arts channel STVDIO and The World Movies Channel. Previous clients include The Weather Channel, My Space and Discovery Networks (including Discovery Channel, and Discovery Travel & Living) dmg Radio Australia (including Nova network) and World Wrestling Entertainment.